What is Social Media?
Gone are the days where social media was just a way of keeping in touch with old school friends – the social media revolution is upon us and we cannot ignore how powerful it can be for business. With social media giants such as Facebook harbouring so much information about its users – it’s hard to ignore the potential for businesses to get their messages in front of their target audience.
The power of social media is huge – by connecting with one profile on any Twitter / Facebook / Instagram / LinkedIn environment, you have the potential to break into a network of hundreds, sometimes thousands of like minded people. When managed effectively, this could be gold dust for your business, not to mention the reputation and relationship management opportunities the world of social media offers.
Why is Social Media important?
Strong social media marketing can validate a brand, and tells consumers that their brand is active. It has the power to increase customer loyalty and awareness.
It makes it easy to solicit opinions from friends and family. If a friend recommends a product or service on Facebook, WhatsApp, Twitter, or Snapchat, we trust their opinion and use that recommendation to help guide our own choices. The key for businesses looking to develop their online footprint is to get in on those conversations early on to exude their credibility and display their product or service.
“Social media also plays a huge part in driving traffic to your website.”
How can Stride Marketing help?
With so many important platforms on offer for businesses, each with their own individual purposes and impacts, it can be hard to know where to start. Keeping on top of all of your social media networks alone can feel quite overwhelming and a full time job in itself. Stride Marketing can help with a social media package tailored to your needs.
We can offer full management packages, social media advertising services, reach and content generation project work or just some consultancy or training for your team – let us know what your concerns are and we will provide a package that can help you to nail your social media strategy.