What is Graphic Design?
How do you stand out from the competition? The product or service that you offer your customers is great but without asking your target customers to research your business in detail, how else do you attract them? One way is to make sure you stand out from the crowd. Design is what will drive your advertising and promotion and attract people to your business. Graphics are all around you everyday from the newspapers you read to the packaging on the food you buy, to websites and signage on the street!
Why is Graphic Design important?
Think of some of your favourite brands – the ones you use everyday. You were their target customer, and those brands worked hard to make sure that you were attracted to their brand straight away – through the use of their colour schemes, imagery and wording.
The design of your leaflets, posters, business cards, printed advertising, online banners and adverts (we could go on) is an important part of your brand identity. Not only how it looks, but how the content is written and getting your message across quickly is an art form in itself.
Is your design a head turner? If so then great! If not, then we can help.
“Design is what will drive your advertising and promotion and will attract people to your business”
How can Stride Marketing help?
We will work closely with you to ensure we produce design that you are proud of, working to your brand guideline specifications and staying true to your business objectives. We use the most up to date Adobe software to help create all your design requirements for use both on and offline.
Alternatively if you are just starting out we can work with you to create a colour palette and a set of brand guidelines so that your brand is on point from the start. We also have a great relationship with a selection of printers so can source your print for you too!