What is Email Marketing?
Email marketing has certainly changed over recent years with the impact of social media marketing and the regulations of permissions and data management. That said, when a customer or potential client willingly hands over their email address to you – that could be worth a lot to your business. They like you and they want to hear from you… hurray!
However, you have one big job to do to keep them interested and to stand out in a world of busy inboxes. One click on that unsubscribe button – and you will struggle to get that email address back.
Why is Email Marketing important?
There is still an important place for email marketing in any marketing plan. All of that data you have been collecting over the years is still a pot full of hot leads that are waiting to hear news about your business or products, or to buy from you again when the time is right for them.
Tied in with the right digital channels, and managed correctly, the use of targeted email communications can really impact upsell opportunities, repeat transactions and reinforce the brand personality that you want to convey to your customers.
“The use of targeted email communications can really impact upsell opportunities.”
How can Stride Marketing help?
Stride Marketing offer email marketing solutions to suit your business – we can design, build and send your email campaigns, work with you on an email marketing strategy or perform a data cleanse on your database. We will make sure your email marketing and data handling is kept legal and ethical with customer response at the forefront of our minds at all times.